Mercedes me Store opens in Melbourne

Mercedes-Benz is a name that’s well known all over the world for cars. How about coffee and food? Mercedes me Store Melbourne opened its doors to coffee-loving Melburnians on November 3 in the Rialto Tower. I visited the store on opening day and walked away very impressed with the space. This is the seventh Mercedes me location worldwide, joining cities including Hamburg, Munich, Tokyo and Hong Kong.

The German car maker timed up with Melbourne coffee masters St Ali to create a space where cafe culture meets Mercedes-Benz lifestyle. The store very much captures the feel and culture of Melbourne. It’s a place where you can simply sit and enjoy some quality time in a beautiful environment, have a coffee or something to eat. It’s not a merchandise store or a dealership but an entirely new experience in Australia.

The space has been designed by Melbourne architect Jackson Clement Burrows and is influenced by the Mercedes factors of the 1940s and 1950s. You will see a lot of clean lines, wood, greenery and steel.

Keep an eye out for in-store Meet the Maker series where Mercedes me will showcase the best artisans in Melbourne.

If you take more than a passing interested in the iconic three-pointed star, the walls of the cars in The Garage – the ground floor – features content on some of the most popular models from more than 130 years. Or learn about the logo itself in the Sea Booth, the Land Booth or the Air Booth that wrap the stair case. Or pick up a book in The Library and learn something new about the brand.

What about the coffee and food you ask? Both are amazing, as you would expect with St Ali’s involvement. There’s an on-site coffee roaster that has been re-engerinned by Mercedes with their car technology which is used to precision roast the coffee sold on site, including AMG blend (strong expresso roast) and S Blend (a floral Ethiopian road). There are also other options besides coffee; there’s teas and juices.

Food wise you will find breakfast is available all day and lunch dishes focused on seasonal ingredients with some German influences. We tried the Bircher Muesli, Housemade Waffle, Melbourne Made (poached egg on sourdough toast), Sweet & Sour (pan roasted mushrooms, green onion, crispy potato, whipped ricotta & slow cooked egg) and My German Cousin (grilled kransky, fried potato, maple smoked mustard, fried egg, sourkraut & gouda). Everything was delicious and we were very impressed! We will definitely be back to try the lunch menu!

Mercedes me store is open on weekdays from breakfast until late afternoon. By night, it transforms into an event space, showcasing art, food, fashion, sports, design, innovation and collaboration. Definitely a space worth checking out, whether you are a car or coffee lover or both!

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